"Leave blue skies for our children"

Soichiro Honda, 1966

Founder, Honda Motor Co. Ltd.

We appreciate our cooperation with such huge enterprise as HONDA, because our team LSA KhADI can learn a lot and get advanced ideas from this partner.

Honda has the best fuel-efficiency rating average of any auto company over the past 15 years* and was the first automaker in America to introduce low-emission vehicles, hybrid vehicles and a fuel cell car to market. The environmental leadership of the company is the result of our independent investment in original technology. We will continue this commitment to create cutting-edge technologies that balance environmental responsibilities with our customers' needs for performance and safety.

This portfolio approach encompasses more fuel-efficient gasoline-powered vehicles, including the expanded deployment of affordable hybrids and the development of viable alternatives to petroleum, including natural gas, battery electric, plug-in hybrid and hydrogen-powered fuel cell electric vehicles, as well as advanced energy production and distribution technologies such as solar cells, co-generation systems, and more efficient means of producing renewable biofuels.

Improving Fuel Efficiency

Honda has been a consistent leader in fuel-efficiency, introducing new technologies and topping the U.S. EPA's automobile fuel-economy rankings for 22 of the past 36 years.

• Honda is committed to further advancements in internal combustion engine fuel efficiency, with a focus on the broad application of technologies such as VTEC™ and Variable Cylinder Management™ (VCM™), and the expanded application of Honda hybrid technology.
• Honda has steadily advanced and expanded the use of its Integrated Motor Assist™ (IMA™) hybrid technology, first introduced in the original Honda Insight in 1999.
• In October 2011, Honda debuted a new lineup of advanced gasoline engines using new 'Earth Dreams' powertrain technology, which will serve as the foundational technology to support Honda's goal to achieve top-class fuel economy in every segment in which it competes over the next three years.
• Further, the company is working to substantially reduce vehicle running resistance through reductions in vehicle weight, lower rolling resistance, advances in vehicle aerodynamics, and reduced engine and driveline friction.

Electric Vehicle Technology

Honda has also been at the lead of developing new electromotive technologies, including the deployment of the first electric vehicle to use advanced nickel metal hydride batteries, the Honda EV Plus, and the first application of lithium-ion batteries for motive power, in the FCX Clarity fuel cell electric vehicle (FCEV).

FCX Clarity

 Honda continues to advance its electric drivetrain technologies across multiple platforms including its fuel cell electric and gas-electric hybrid vehicles and its soon-to-be-deployed battery electric and plug-in hybrid vehicles.

• Today, the company is taking important steps toward the 2012 retail market launch of the new Fit EV battery electric vehicle and Accord plug-in hybrid vehicle, which together with the FCX Clarity are part of Honda's Electric Mobility Network—a comprehensive vision for reducing CO2 emissions.
• The Honda Fit EV electric commuter vehicle will be introduced in the U.S. in Summer 2012. In January 2012, the company delivered the Fit EV to Stanford University, Google and the City of Torrance, California, as part of the Honda Electric Vehicle Demonstration Program.

Honda Fit EV

• A new Accord plug-in hybrid model utilizing Honda's new dual-motor hybrid system will be introduced in Winter 2012.
• Honda has paced the industry in the development and deployment of the fuel-cell electric vehicle (FCEV) as well as the refueling infrastructure that will be required to take it to the mass market.

Advanced Cleaner Energy Research

Honda's efforts have gone beyond developing new vehicle technologies to include research and development of new sources of cleaner power to provide the energy required for future mobility.

• Solar Cell - Honda-developed photovoltaic solar cells significantly reduce the energy and CO2 emissions in the manufacturing phase¹. Honda subsidiary Soltec, Ltd. began mass production of Honda solar cells at its new Kumamoto factory in October 2008. Honda is utilizing the cells in many of its own facilities in Japan and has started to deploy them at facilities in the U.S.
• FFVs - Honda has developed a flexible-fuel system that enables engines to operate on either 100 percent ethanol or a wide range of ethanol-gasoline fuel mixtures. In late 2006, Honda began sales of a flex-fuel Fit and Civic sedan in Brazil, where the energy-efficient production of bio-ethanol from plant cellulose such as sugar cane has gained in popularity.
• Bio-fuel - To address the need for more efficient means of producing bio-ethanol in other regions of the world, Honda R&D and the Research Institute of Innovative Technology for the Earth (RITE) are researching new technology to produce ethanol from soft-biomass, a renewable resource of plant-derived material. The company has set up an experimental production facility at its Wako, Japan R&D campus to further study the market potential of this technology.

A total of seven Honda brand vehicles earned recognition from the American Council for an Energy-Efficient Economy (ACEEE), including four Honda vehicles named the "greenest vehicles of 2012." In the annual ACEEE's "Green Book® Online"ranking of environmentally responsible vehicles, the near-zero emissions natural gas-powered Civic Natural Gas five-passenger sedan tied for second place, with the Insight, Civic Hybrid and CR-Z also included on the list of ACEEE's 12 most environmentally responsible vehicles available to the public.

The ideology of Honda is consonant with with the principles of energy efficiency and environmental friendly echnologies of Shell Eco-Marathon. As a partner of Honda, we can apply all the ideas of this company to our car. Such cooperation will help to make the world cleaner and our lives better.