Communication Plan 2010-2011

2010-2011 “LSA KHADI”  Communication Plan By Olena Tokmylenko & Oleksandr Chernyshov Content: I Overview – p.2 II Main Part – p.3 III Media Calendar – p. 6 www.khadi34rus.blogspot.com www.lsa.net.ua

I Overview

Laboratory of speed automobiles (LSA) has been operating as part of scientific and research activity at the Kharkiv National Automobile and Highway University (known as KhADI) for over 50 years. The student design and construction board (SDCB) and LSA are contemporaries. SDCB is known worldwide, as it is a unique institution for preparing students in the field of speed cars construction and operation to be used in motorsport. Under “KhADI” brand 42 speed records have been set. 16 out of these 42 have broken the world speed records. For over 10 years those sportsmen, who usually take part in close-circuit races, have been placed at All-Ukrainian championship.

The official office of Shell in Ukraine invited staff of SDCB to take part in the international competition “Shell Eco-marathon”. With a purpose to familiarize Ukrainian engineers with the competition a member of SDCB was invited to the European lap of Shell Eco-marathon, which was held at the Nogaro race track (France). Right after it the team got engaged

in the development of a car-participant.

“Shell Eco-marathon” challenges high school and college student teams from all over the world to design, build and test energy efficient vehicles. With annual events, which take place in both Americas, Europe and Asia, the winners are those teams whose vehicles prove to be the most fuel- and energy-conserving.

In 2010 the team “LSA KhADI Honda” participated in European lap of Shell Eco-marathon at Lausitz circuit in Germany and has shown result - 570 km on 1 liter of fuel (petroleum). This result was recorded and KhADI 34 was listed in the Record Book of Ukraine as the most energy efficient automobile in Ukraine.

In 2011 “LSA KhADI” was selected to the competition again. The team plans to modernize the vehicle and perfect the result.

Our result is 570 km just on 1 litre of gasoline!

Shell Eco Press Lunch held in Kiev

The racing car made by the students of  KhNAHU traveled 570 km and consumed 1 liter of gasoline. The participants of the international competition of innovations «Shell Eco-marathon» were awarded on 19^th of May in Kiev.

A presentation of "Khadi 34" took place in Kiev

The presentation of “Khadi 34” motor car, the first vehicle to represent Ukraine at the Shell Eco-marathon - the annual international competition for energy efficiency increase, occurred in Kiev.



In the photo (left to right): Mr Ignashchenko - First Deputy Minister of Environment and Natural Resources of Ukraine, Patrick Van Dale - Head of the companies "Shell" in Ukraine, Hideto Yamasaki, - President of the "Honda Ukraine," Alexander Chernyshev - captain LSA Khadi-Honda.

The result of a year’s work is an engineering solution based on the gasoline engine Honda GX35. The motor car weighs 43 kg and can accommodate one occupant.



Visit journalists of Associated Press

Associated Press is one of the major international information and news agencies in the U.S. and worldwide. They relieve movie about us!

We have finished making the car!

Here you can find information about our automobile
http://khadi34.blogspot.com/p/our-automobile.html